The Goldner Associates story began in 1951 in Nashville, TN where Fred Goldner owned and operated a successful jewelry store. The company soon expanded its product line when Fred’s son-in-law, Bill Neaderthal, noticed customers were buying more Zippo lighters and Cross pens than jewelry and that a niche for providing quality corporate gift items needed to be filled.
From a humble one-room office in the Arcade downtown, business blossomed. By the early 1960’s, the company was providing local high school swim teams with competition medals, a move that would soon make Goldner Associates the premier provider of medals, pins, and patches in the Nashville area.

In 1967, Goldner Associates became a full-service promotional products company and Bill’s son-in-law, Jim Straus, opened a branch office in Cincinnati, Ohio. Business flourished, and in 1978, Jim relocated to Nashville and helped move the company to Charlotte Avenue, a facility large enough for a dedicated showroom and warehouse.

Thanks to a solid reputation for excellent customer service, sales volume continued to grow and the company added more sales and support staff. By 1991, Goldner Associates had outgrown its Charlotte Avenue offices and moved to its current location - a custom-designed, state-of-the-art 16,000-square-foot facility in the Metro Center complex close to downtown Nashville.

Today, Goldner Associates is a premier distributor of promotional products. With the addition of two more branch offices (Raleigh, North Carolina and Orlando, Florida) Goldner Associates now has a total of three showroom locations as well as sales representatives in ten cities throughout the United States. Click here to see our locations. This national presence has made Goldner Associates an industry leader, recognized by the Advertising Specialty Institute as one of the Top 50 of 15,000 promotional product distributors in terms of sales volume.

At Goldner Associates, the most exciting part of our history is being written today, as we continue to provide our clients with on-time, error-free delivery of the highest quality promotional products available.