Frequently Asked Questions

Why partner with Goldner Associates?
With over 50 years of experience, three regional offices, a committed, professional sales staff, and one of the largest sales volumes in the promotional products industry (we are in the Top 50 of 15,000 distributors), Goldner Associates has outstanding relationships with customers and suppliers and the strongest purchasing power in the industry. Goldner Associates also has an on-site art department, warehouse capabilities, and a nationwide sales force to meet all of your needs.

 

What are promotional products?
Promotional products (usually imprinted with a company’s name, logo, or message) include useful or decorative items used to enhance marketing and communication programs. Imprinted products that are distributed free are called advertising specialties. Imprinted items given as an incentive or as a result of a specific action are known as premiums. Business gifts, awards, and commemoratives are also considered promotional products.

 

Why use promotional products?

Research shows that 39% of your customers are more likely to remember your name as long as six months after receiving a promotional product when the item has your company name, logo, or message imprinted on it.

Promotional products are ideal for creating awareness among a selective audience. For example, a Southern Methodist University study found selective distribution of promotional products outperformed school newspaper advertising two-to-one.

Promotional products effectively reinforce employee sales contests. Results from a Baylor University study found that contests offering incentives outperformed ones without incentives by up to 50%.

Customers re-order faster and more often when promotional products are used instead of coupons. In another Southern Methodist University study, results showed that customers receiving promotional products reordered up to 18% sooner than those who received coupons and up to 13% sooner than those who received no promotion.

Baylor University found promotional products inserted into direct mail solicitations boosted response rates by up to 75%.

The above information was provided by PPAI (Promotional Products Association International).

 

 

What types of promotional products are available?
Promotional products include T-shirts and other apparel, caps, coffee mugs, calculators, key chains, pens, desk accessories, bumper stickers, sporting goods, computer products, trophies, awards, jewelry, clocks and many more items. Please keep in mind that Goldner Associates can personalize any item, even if it is not found in our catalog.

 

What are the most popular categories of promotional products?
The top ten categories for 2004 (in order) were: (1) wearables, (2) writing instruments, (3) calendars, (4) drinkware, (5) desk/office/business accessories, (6) bags, and (7) recognition awards/watches & clocks/trophies/emblematic jewelry.

 

What are some of the name brand products Goldner Associates can provide?

Ashworth Sportswear
A.T. Cross
Callaway Golf Products
Cutter & Buck
Fossil
Gear For Sports
Hartmann Luggage
Howard Miller
Kosta Boda
Lenox
Original Swiss Army products
Orrefors Crystal
Titleist
Tumi Luggage
Waterford

 

How long before my order arrives?
Although lead-times vary with the product and supplier, most orders ship within two to three weeks from the customer’s proof approval. Rush ordering within three days or less may also be available.
Direct import orders usually require 60-90 days lead-time and delivery depends on method of shipment selected – air freight or sea freight. We utilize key points of entry and can usually clear customs quickly from one of our four office locations.

 

What are your art/graphics specifications?
Click here to see art specs

 

Who do I contact to place an order?
If you have ordered from Goldner Associates before, please contact the sales representative who helped you. If you are a new customer, simply contact one of our four offices and we will match you with a sales representative who is knowledgeable about your industry.

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