Research
Promotional products are the only medium that engages all five senses. Customers can see, hear, touch, taste and even smell them. Plus, promotional products are easily affordable-yet their impression is long-lasting, targeted and readily measurable.
Recent research* shows the power of promotional products:
- Instant recall: 84% remember the advertiser on the promotional product they receive
- Very impressionable: 42% have a more favorable impression of an advertiser after receiving the promotional item
- It’s all business: 62% have done business with the advertiser after receiving the item
- Cost per Impression: Promotional products beat nearly all other types of advertising media (including TV, print and radio) in terms of Cost Per Impression (CPI)
* Research provided by the Advertising Specialty Institute (ASI), 2008. Click here for the full study details.